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New Startups For Startups Pop Up In Austin

Oksana Malysheva
Jorge Sanhueza-Lyon
Oksana Malysheva is the co-founder of Sputnik ATX, a new accelerator in Austin.

New incubators and accelerators are moving into Austin, and, perhaps surprisingly, the new competition doesn’t have any of the more established programs too worried.

The startups for startups are designed to take an entrepreneur’s idea and push it further up the capitalist food chain, with consultation, networking, groupthink and, most importantly, cash.

Sputnik ATX is the newly opened brainchild of Oksana Malysheva and her partner. She says it's modeled after Y Combinator, the Silicon Valley outfit that helped launch Airbnb, DropBox, Reddit and nearly 1,500 more companies.

“We will ask you to spend three months of your life with us, actively,” she said. “We would ask you to attend all courses. We would ask you to attend the dinners with the special guests that we’ll have. Because our goal will be to ramp up your knowledge and ramp up your skills and accelerate your company in a very defined way.”

Sputnik ATX is already taking applications from entrepreneurs, and it's not alone. MassChallenge Texas, an offshoot from the successful Boston accelerator MassChallenge, opened up its applications process last week. Techstars, which has had an Austin branch since 2013, opened a new social impact accelerator here, too.

In some places, when new business arrives, the competition can ruffle feathers. The established companies in town might get a little upset, perhaps even worried about the impact on their bottom line. Or maybe not.

Credit Miguel Gutierrez Jr. / KUT
Startup incubator Capital Factory puts a little bit of money into a lot of companies.

Capital Factory has been helping startups get going in Austin since 2009.

“I think this is a great thing for Austin and for the startup community,” said Joshua Baer, one of its founders. “In general, the more resources and the more people and the more funding here to help entrepreneurs, the better. That gives me more ideas and more competition and more good things flourishing.”

Baer and his company have weathered the arrivals of others, including Techstars, Tech Ranch, DreamIt Ventures. But he said the environment is different with accelerators and incubators.

“Unlike venture capital, incubators and accelerators actually tend to be very collaborative,” he said.

For these businesses to grow, he said, they have to share. Capital Factory puts a little bit of money into a lot of companies. That means they need additional investors, and in their early stages, the best place to find more investors is through other incubators and accelerators.

“All these other programs work the same way,” he said. “So, if we invest in a company, we would love it to see TechStars invest in that company, too, or to have MassChallenge help them out, or to see them get an investment from Sputnik or someone else. That’s more help and more resources for them.”

The Austin Technology Incubator (ATI) has been serving as a home for Central Texas startups since 1989, which might as well be ancient in the startup incubator game.

Mitch Jacobson is the director of ATI, a nonprofit affiliated with the University of Texas. He said the mission of ATI has evolved through the years and for the last several years, they’ve moved almost exclusively into what he calls “deep tech.”

“This is the hard sciences,” he said. “I like to say we’re working on technologies that solve big problems with big solutions, so, energy technology, water technology, infrastructure technology and the biosciences: drugs, medical and diagnostic equipment.”

Jacobson said Austin now has many options for entrepreneurs, so now they can find the best fit for them.

“A lot of companies come to us, because we’ve been around for a long time, and say, ‘Hey, can you help us?’" he said. "And if they don’t fit our mold, then we send them to Capital Factory, or Tech Ranch, or Techstars, or SKU or any of these guys depending on who we think best can support them."

Jacobson agrees with Baer that more is better and can only help the Austin tech community.

“Whoever is an entrepreneur in Austin is lucky, because the amount of resources that we have in the city for entrepreneurs, between the accelerators and incubators and co-working spaces and events like South by Southwest and events that go on … any day of the week,” he said.

The sentiment is echoed by Sputnik’s Malysheva.

“It is phenomenal that more new players are coming in because I think that defines Austin even better as the leader in entrepreneurship that it is,” she said.

Jimmy is the assistant program director, but still reports on business and sports every now and then. Got a tip? Email him at Follow him on Twitter @maasdinero.
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