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The New Black Renaissance With Nielsen's Cheryl Grace

On this edition of In Black America, producer/host John L. Hanson Jr. speaks with Cheryl Grace, senior vice president of strategic community alliances and consumer engagement at Nielsen. According to Nielsen, African-American consumers make up $1.3 trillion in annual buying power.

African-American consumers discover products mainly on mobile devices, but also spend more time than other demographic groups on traditional platforms like radio and TV.

Grace talks about African-American women’s influence on culture, community and commerce; Black music and entertainment content; and the proliferation of African-American influence in fashion, sports and technology.

John L. Hanson is the producer and host of the nationally syndicated radio series In Black America. It’s heard on home station KUT at 10 p.m. Tuesdays and 6:30 a.m. Sundays — and weekly on close to 20 stations across the country. The weekly podcast of IBA, the only nationally broadcast Black-oriented public affairs radio program, is one of KUT’s most popular podcasts.
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