It's hard to come to terms with ideas, values and opinions that clash. For example if you're vegan you might deplore birds being killed, but you still want to get rid of those gross bed bugs. The real question is how does dissonance effect behavior?
In this episode Dr. Art Markman and Dr. Bob Duke use the example of climate change to explore how we deal with and explain dissonance in our lives and beliefs.
So you just got that raise you've been working toward, and a new project starts tomorrow, and you're making great money, but — you don't really like the work. You're moving up, but you're not happy. It might be time to re-evaluate your situation, and maybe get on a different proverbial treadmill.