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Science

Two Guys on Your Head

Each week on Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke, explore different aspects of human behavior and the brain.

Why Reference Points Matter

KUT 90.5 | By Rebecca McInroy

Published November 13, 2015 at 2:44 PM CST

In this edition of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke talk about how we make value judgments based on reference points.

Science

Rebecca McInroy

Rebecca McInroy is an award-winning show creator, host, and executive producer for KUT, KUTX, and KUT.ORG.

See stories by Rebecca McInroy

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