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Science
Each week on Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke, explore different aspects of human behavior and the brain.

What Works When It Comes To Influencing Behavior

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What you say and what you do influences the behavior of other people. However, as Dr. Art Markman and Dr. Bob Duke point out in this edition of Two Guys on Your Head, the ability to influence human behavior isn’t always so black and white.

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