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Morning Listening Habits Survey – What the Researcher Says

Earlier this year we solicited feedback from listeners about their morning listening habits and what they thought about KUT’s presentation of "Morning Edition" from NPR. We shared some of the topline findings last month.

As we work on our plans to improve what you hear on 90.5 weekday mornings we thought you’d enjoy reading what our researcher, Ben Robins, had to say about the survey findings in his blog post Can Long-Form Journalism Survive our Changing Morning Routine?

Although he didn’t identify KUT, we are indeed the "top-market U.S. Public Radio station" referred to in his blog post. Some may find what Ben has to say thrilling while others may be concerned; either way we love provocative thinking that pushes us to be better.