Learning an instrument, especially as adults, provides us with a type of "brain food" that can help to protect our brains against damage. Experiencing music together is also an important part of being human.
We like to be in sync. Experiencing live music with others, whether you're playing an instrument or not, provides a certain synchronized relationship that boosts our feelings of togetherness and enjoyment.
Don Draper from Mad Men may have been unaware of the neuropsychological reasons that he intuitively constructed advertisements the way he did, or he may not have cared, but there are reasons.
Have you ever found yourself in a shopping isle at the grocery store, mindlessly putting products into your cart? Why do you prefer one brand over another? Why does one item seem to just call out your name? Effective advertising might be the reason.
We need to sleep for a host of reasons, but what exactly is happening in our brains while we’re unconscious? We've only scratched the surface of understanding all that happens during sleep, but we do know that while our bodies are resting, our brains are very busy.