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SXSW Film Kicks Off Friday

Warner Bros./New Line Cinema

The longest part of the South by Southwest festival, the film portion, starts Friday. This is its 20th year, with more than 100 features to screen. KUT News talked with SXSW Film Festival Producer Janet Pierson about the festival's allure.

People love coming to the SXSW Film Festival – filmmakers and talent, they have a great time here; and partly it’s the magic of Austin, and it’s what happens with the Austin audiences. We just love so much when the Austin audiences support and come to the program that we put on, because they have an intelligence and a joy and enthusiasm, and we hear it over and over and over again from the filmmakers, that this was the best show they ever had.