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Each week on Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke, explore different aspects of human behavior and the brain.

Norm Theory

You win some, you lose some, right? It turns out that when it comes to the psychology of winning and losing, there is a lot more at play.

In part two of our series on the psychology of awards, Dr. Art Markman and Dr. Bob Duke of Two Guys on Your Head talk about Norm Theory.

Rebecca McInroy is an award-winning show creator, host, and executive producer for KUT, KUTX, and KUT.ORG.
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