Cap Metro To Examine Naming Rights
Tight budget times have agencies, companies, families, everybody… looking for creative ways to either spend less money or make more. Capital Metro’s starting to explore that “make more money” option.
The transit agency hired a consultant to look into the value of the naming rights to its rail and “park and ride” stops. Cap Metro’s Audit and Finance Committee’s meeting at 12 noon today to start talking about the naming rights option, and to see much they might be able to make off the venture.
Several other transit authorities around the country, including Boston, New Jersey and Philadelphia are considering similar moves to boost agency revenue.