Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

SXSW Interactive: 99% Invisible's Roman Mars on Podcasting

flickr.com/curtiskennington

Roman Mars, the host and producer of 99% Invisible, is a superhero in the field of contemporary podcasting. That’s according to his co-panelists at a South by Southwest Interactive panelAnswer Me This host Helen Zaltzman, and Bullseye host and producer Jesse Thorn.

In a panel moderated by BBC producer Colin Anderson, the podcast and radio producers talked about two of the biggest challenges to contemporary podcasting – visibility and funding. Roman Mars seems to have transcended both. To take 99% Invisible to a new level, he staged the highest-funded journalism project in Kickstarter history.

In the audio player above, you can listen to Mars talk about what inspired him to create a podcast about architecture and design, and how he’s gained the critical following and funding that keep his podcast not only thriving, but also at the top of the charts.   

Related Content