Why We Do Use Our Grand IQs To Decide What Lip Gloss To Wear In The Morning
We might consider ourselves pretty savvy. We choose the "best" toothpaste, bottled water, or television set. We go to the movies we "want" to see, and listen to the music we like because it's "good".
What we might not take into consideration is how popularity fits into our value judgments about everything, from people and products to ideas and beliefs.