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Texting at Alamo Drafthouse? Mayor Leffingwell Vows To Destroy You

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vimeo.com/alamodrafthouse
The latest proclamation from the Mayor’s Office? A warning from Lee Leffingwell to Alamo Drafthouse scofflaws. ";

Talking or texting at any movie theater is frowned upon, but at the Alamo Drafthouse it’s an actionable offense.

For years, the Austin-based theater chain has kept audiences tight-lipped with its pre-show “Don’t Talk/Don’t Text” PSAs and ejection policies – often resulting in viral success.

The Drafthouse has enlisted Austin Mayor Lee Leffingwell in its latest PSA, stoking fear in the hearts of distracting theater-goers.

The message of the video is simple: If you text, or talk, Lee Leffingwell WILL destroy you.

“I strive everyday to make this town a wonderful place to live,” Leffingwell says. “That’s why when I hear about folks who leave their phone on during a movie – I will work to destroy them.”

This isn’t Hizzoner’s first time working with Drafthouse – he and former Mayor Will Wynn starred in a parody of “Ferris Bueller’s Day Off” in a campaign video last year.

And he’s not the only politico to feature in the Drafthouse’s on-screen pre-roll. Littleton, Colorado Mayor Debbie Brinkman starred in her own PSA when the Drafthouse opened a Denver location in March:

And late Texas Gov. Ann Richards starred as an Alamo enforcer in another PSA from years back:

Here's Mayor Leffingwell laying the smack down:

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