In the Texas Tribune today, Aman Batheja reports on a significant change that has researchers and politicos drooling: Exit polls are returning to Texas.
Batheja writes:
This year, with a high-profile gubernatorial race on the November ballot, the National Election Pool confirmed on Tuesday that it plans to conduct more robust exit polling in Texas this year, giving researchers and political analysts the means to better examine the outcome.
Batheja continues:
'The current plan is to do a full-state exit poll in Texas,' said Joe Lenski, executive vice president of Edison Research, the New Jersey firm that conducts polling for the National Election Pool, a consortium that includes The Associated Press, ABC News, CBS News, CNN, Fox News and NBC News. Every two years, Edison hires nearly 3,000 people to interview more than 15,000 voters around the country after they cast their ballots. The surveys ask not only about how participants voted but also about their opinions on major issues and about their backgrounds, including age, education, income, religion and ethnicity. In Texas, the NEP has traditionally conducted a mix of in-person exit polling and telephone interviews to account for early voters, who can cast more than half of the ballots in some races.
So what will the pollsters return mean for Texas voters? The Texas Standard's David Brown spoke with Batheja on what it will mean come November. Listen in the player above.
