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Science
Each week on Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke, explore different aspects of human behavior and the brain.

Sunk Cost

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When we invest a lot into something, be it a relationship, job, or even a used car, it can be tough to cut your losses and start anew. So why are we so prone to sticking with it rather than moving on?

In this episode of Two Guys on Your HeadDr. Art Markman and Dr. Bob Duke discuss sunk cost.

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