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UT Advertising Profs to Critique Superbowl Ads

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Daniel X O'Neill/Flickr

Are you watching the Superbowl just for the ads? You're not the only one.

Four University of Texas advertising professors will live-tweet critiques of the advertisements during the Superbowl game featuring the Baltimore Ravens and the 49ers this Sunday. The will use the hash-tag “SBAdJudge”. UT advertising professor Neal Burns, one of the four professors critiquing this weekend, said he is looking forward to it.  

 
“It is a major event and it creates a large audience," Burns said. "There are several events like that that occur worldwide…soccer, for example.”
 
Advertisers are going at this weekend with a new game plan. In recent years, more advertisers have uploaded their ads online before the game. Burns said this year, the online view count of Superbowl ads pre-kickoff is significantly high. Some ads already have 2 million views.
 
“The number of views that have been delivered already are probably larger, I have no hard data to support this claim, are probably larger than we have ever experience in the past,” Burns said.
 
Burns can be followed @berryboy316. The other professors who will be live-tweeting the game are Kevin Thomas (@kevin_d_thomas), Angeline Close (@angelineclose) and Robert Lewis (@robertjoellewis). 
 

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