Advertising

He's everywhere: TV, radio, billboards, YouTube. What's the marketing strategy for this personal injury lawyer?

Lee esta historia en español. The City of Austin plans to appeal a ruling overturning its ban on digital billboards and signs that aren’t on the site of a…

On this edition of In Black America, producer/host John L. Hanson Jr. speaks with Cheryl Grace, Nielsen's senior vice president of Community Alliances and…

From the Austin Monitor: To date, Austin’s billboards have remained as static as the code that regulates them. But some are calling for changes that could…

This story comes from Texas Standard.Remember the movie Minority Report? It’s kind of like that…Imagine you’re doing a little window shopping and suddenly…

Don Draper from Mad Men may have been unaware of the neuropsychological reasons that he intuitively constructed advertisements the way he did, or he may…

Update: With South by Southwest Music in full swing, throngs of music fans have descended upon Austin. And that gives marketers more crowds to pitch their…

Are you watching the Superbowl just for the ads? You're not the only one.Four University of Texas advertising professors will live-tweet critiques of the…

The University of Texas Tower will serve as a canvas for some innovative three-dimensional video art this week as part of a promotion being filmed for…

As state lawmakers continue to brainstorm ideas for generating revenue to close a budget gap as large as $27 billion, one proposal suggests putting banner…