'Donor Fatigue' And Why Donations Diminish When They're Needed The Most
Texas will be cleaning up and rebuilding from Hurricane Harvey for a long time, and Hurricane Irma is getting ready to hit Florida hard. When a natural disaster strikes, many people have an immediate urge to help. But as the waters – and news coverage – subside, so can attention.
Unfortunately, that sometimes happens just as the long-term impacts and needs from a disaster become clearer. KUT talked recently with Celeste Flores, executive director of I Live Here, I Give Here, about how giving after a natural disaster differs vastly from a regular giving cycle.